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5 Reasons You're Not Getting Clients In Your Makeup Business

Updated: Jan 31

5 reasons why you may not be getting clients to your makeup business and how to fix it!

how to get more clients in your makeup business

POV: you've got your makeup kit ready, your skills are on point, and your passion for makeup is unwavering. Yet, somehow, the clients aren't lining up to your makeup business as you expected. Don't worry, you're not alone! In this blog post, we're diving into the common hurdles that might be preventing clients from discovering and booking your services. Let's uncover the key reasons and strategies to turn things around once and for all!


Reason #1 - You Don't Have A Unique Offer


Standing out in a crowded market requires a unique value proposition that sets you apart from the rest. Are you offering something different from other makeup artists? It could be a signature technique, unique niche, or even exclusive packages. Identifying what makes your services exceptional and tailoring your marketing efforts around it can attract clients seeking an expert (which is what they want!)


Reason #2 - You're Not Speaking To The Right People (or at all!)


Are you targeting your ideal clients or even posting your offers at all? Without a clear understanding of your target audience, your marketing messages might be falling on deaf ears. Before anything you need to first define your ideal clients – their preferences, needs, and pain points – and craft your marketing content to address these aspects. Also, maintaining an active online presence, sharing your expertise, and engaging with potential clients can establish your authority and attract their attention.


"Without a clear understanding of your target audience, your marketing messages might be falling on deaf ears."

Reason #3 - Your Pricing Is Off


Pricing is a balancing act that requires careful consideration but it's super important! Pricing too high can scare off potential clients, while pricing too low might convey a lack of quality or attracting the wrong clients. There's so many ways to price and I've actually created a low price course on this you can buy today! You'll learn:

- 5 ways to price - you choose the best one for you!

- How to price for travel + additional fees

- What makes a good pricing model


Get the class right here for only $5 👉🏼 21 course mum business bundle


If you take anything away from this tip it's this: pricing will make a big difference in your bottom line and needs to be taken seriously! Do NOT price your services under $75.


Reason #4 - You Don't Have Reviews + Testimonials


In this digital era, social proof is gold. When potential clients can't find reviews or testimonials about your services, they may hesitate to take the plunge. Think about it. Do you ever buy anything without looking at the reviews first?


After every makeup service, encourage satisfied clients to share their experiences through reviews on platforms like Google, Yelp, and your website. Positive feedback not only builds trust but also showcases your expertise and reliability.


Reason #5 - You Don't Have A Clear Booking Strategy


Booking appointments should be seamless and hassle-free. If clients struggle to understand your booking process or can't easily find information on how to book, they will definitely move on to a more straightforward option. Streamline your booking strategy by providing a clear funnel.


Let's Fix This TODAY.


In the world of makeup artistry, a mix of skill, strategy, and client-centered approach is essential for success. It's not enough to just be good at makeup. You need to know the business aspect of it and how it works for your unique business model.


So, let's reimagine your approach, fine-tune your strategy, and embark on a journey to a thriving makeup business that not only attracts clients but keeps them coming back for more. If you're interested in leveling up today consider joining my Signature Program!


I'll teach you how to get more clients and be booked and busy with proven strategies.



how to get more clients in your makeup business

The Ultimate Makeup Artist Business Bundle


Learn how to level up your makeup business to new heights!



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