We've all been there. Business isn't flowing as often as it once was, and you might be thinking, "Is it me?" Most of the time, it's not! Don't let the slow times get you down. Here are some ways to stay productive and boost your business during slow seasons!
1. Diversify Your Services
One of the first steps to surviving slow seasons in your makeup business is diversification. Instead of solely relying on traditional makeup services, consider expanding your offerings. For instance:
- Makeup Workshops/Classes: Host makeup workshops or classes for individuals or groups. Teaching makeup techniques and offering hands-on experience can attract new clients and generate income during slow periods!
- Commercial Makeup: Have some free time during the week? Try getting into commercial/production makeup. It pays well and it's fun! There are some downsides to it, but overall it's a great career path. Read the truth about working in commercial makeup here.
- Makeup Products: If you're not already selling makeup products, consider adding them to your business. Offering a selection of makeup and skincare products can provide a steady stream of income year-round.
2. Build Your Online Presence
Right now, more than ever, having a strong online presence is crucial for business success. Slow seasons can be an excellent opportunity to focus on your online marketing efforts. Here are some steps you can take:
- Social Media Marketing: Try growing your social media profiles with engaging content, such as makeup tutorials, before-and-after photos, and client testimonials. Go live and answer commonly asked questions in the makeup world. Your current/potential clients will love this!
- Blogging: Start a beauty blog on your website where you share makeup tips, product reviews, and industry insights. This can help drive organic traffic to your site and establish you as an expert in your field. Also, you can get some awesome affiliate money!
- Email Marketing: Build and nurture your email list. Send out newsletters with exclusive promotions and makeup tips to keep your audience engaged and informed. If you don't want to offer discounts, consider offering bonuses for booking.
3. Offer Special Promotions
During slow seasons, consider running special promotions or discounts to attract new clients and retain existing ones. Here are some ideas:
- Seasonal Packages: Create makeup packages or bundles at discounted rates for specific seasons or events. For example, offer a "Spring Makeup Refresh" package.
- Referral Programs: Incentivize your existing clients to refer friends and family by offering discounts or free services for successful referrals.
- Loyalty Rewards: Implement a loyalty program where clients earn points for each service or purchase, which can be redeemed for discounts or freebies.
4. Focus on Client Relationships
Building strong client relationships can help you weather slow seasons. Show your clients that you value their business and appreciate their loyalty. Personalized service and attention to detail can go a long way in retaining clients and generating positive word-of-mouth referrals.
- Client Appreciation Events: Host client appreciation events or gatherings to express your gratitude. These events can also provide opportunities for clients to try out new products or services.
- Follow-Up and Feedback: After each service, follow up with clients to gather feedback and ensure their satisfaction. This not only improves your services but also demonstrates your commitment to their needs.
5. Invest in Education and Skills ( The Best Tip!)
This is by far my FAVORITE way of using downtime to my advantage. I've taken many courses on marketing, social media, finance, email list building, and even some makeup courses to brush up on my skills.
If you're in a lull right now, this is the BEST time to grow your skills. The more knowledgeable and skilled you are, the more valuable you become to your clients, which can lead to increased business in the long run. It really helps to have someone on the outside look at your business and help you see where you can improve.
And if you're needing a mentor to help to your business to the next level, I've got your back! I created a coaching program just for artists who feel stuck in their business. I understand how frustrating it can be and when I hired my first business coach in 2020, it was the best decision I've ever made!
If you need:
The bottom line...
Slow seasons in your makeup business are a natural part of the industry, but they don't have to spell disaster. By diversifying your services, building a strong online presence, offering special promotions, focusing on client relationships, and continually investing in your skills, you can navigate these challenging periods successfully.
Remember that slow seasons can be an opportunity for growth and improvement, so stay positive and proactive in your approach. With determination, creativity, and amazing coach, you can keep your makeup business thriving year-round!